Traditional popular culture and educative communication from the communitarian television in Ecuador

Abstract

Collective construction processes must be approached from educational activities, both to learn the routines of television and to understand the nature of participation in the media. The reflection of popular and traditional culture is vital to nurture the messages of the programs that are designed. The objectives of the study are: to identify the expressions of popular and traditional culture in the local television media in Ecuador and to examine the influence of popular and traditional culture in the local television medium for the achievement of an educational communication practice. The study is presented and classified as an applied research. As a theoretical contribution, it identifies the support to achieve a true local educational television from the reflection of popular and traditional culture. Methodologies are combined from a qualitative approach and methods from theoretical and empirical levels are employed. The bibliographic review was used as a technique for the collection of information. It is concluded that the reflection of popular and traditional culture in the local television media through educational communication would favor the national and family traditions of Ecuador.